"The "Colette is Dead" series, an ongoing conceptual work and parody of a solution to the dilemma of a contemporary innovative artist, began in January, 1978, and has included several window works. I have become a "Reverse Pop" artist - instead of placing familiar commercial images and techniques into an art context as my "Pop Art" predecessors have done, I , Justine, president of Colette is Dead, Co., have placed products inspired by my personal image into a commercial arena.

For me, art is magic and the making of art alchemy. Therefore, the media I use is not as important as the fact that I turn into art."

Colette, 1978